What is the wild, wild west of advertising…? That would be mobile.
With processes being put in place for most of the medium that is digital advertising, it seems the only real unknown (until the next big thing) is Mobile. From App building to rate cards for advertising, the price differential is colossal.
Mobile as an arena for social is massive. With Geo tagging apps like Foursquare, and Facebook’s check ins, its very apparent that there is a big emphasis on Mobile tech when it comes to Social. In-fact people use Mobile devices to check their social networks more that they use a computer. This being the case, if your buying advertising within social platforms, surely they should appear within both mobile and computer based pages. They don’t.
So the question is; Will there be a happy medium, and will prices level out when it comes to Mobile advertising and development?
Simply put, yes there will be. History has shown us that new media platforms have always arisen and then found a formula which is fair for both media owner and customer, and as mobile tech evolves, so will the need to regulate the industry when it comes to advertising and development.
The only thing we know for sure is that Mobile is going to be a strong communication tool, and one that cant be ignored by brands if they want a succinct all encompassing marketing plan. It should be noted that pressure should be applied so that Mobile and computer based social platforms should have a joint offering.
Without Mobile companies and brands will be missing a huge market, thus rendering their marketing massively flawed, so unfortunately we have to bite the bullet and continue to make the business bank balance slimmer.
pumasocial 