Different views on this, even within the Puma Social office – however two main themes are emerging.
School of Design – Social media engagements need to have great creative concepts, innovative design features and need to stand out from all the rubbish being flaunted on various networks.
School of Insights – Social media engagements need to be insight driven, have base data at the core of all decisions and ongoing reporting to tweak and refine campaigns
Which ones right?
Well in ways, they both are! – Yes you need creative design, there’s nothing like a well planned out and shot video to send across your message, get consumers engaged and grow your following.
But… Without key insights on demographics, a good understanding of your client base and most importantly knowing what will pull them in, all the best creative heads in the world cannot help you!
The only way to make sure you are on message with your great creative is to first make sure you have succinct accurate data and analytics, whci will then provide you with the correct touch point for your great creative to evolve.
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