Theres an App for that…if you have the money.

What is the wild, wild west of advertising…? That would be mobile.

With processes being put in place for most of the medium that is digital advertising, it seems the only real unknown (until the next big thing) is Mobile. From App building to rate cards for advertising, the price differential is colossal.

Mobile as an arena for social is massive. With Geo tagging apps like Foursquare, and Facebook’s check ins, its very apparent that there is a big emphasis on Mobile tech when it comes to Social. In-fact people use Mobile devices to check their social networks more that they use a computer. This being the case, if your buying advertising within social platforms, surely they should appear within both mobile and computer based pages. They don’t.

So the question is; Will there be a happy medium, and will prices level out when it comes to Mobile advertising and development?

Simply put, yes there will be. History has shown us that new media platforms have always arisen and then found a formula which is fair for both media owner and customer, and as mobile tech evolves, so will the need to regulate the industry when it comes to advertising and development.

The only thing we know for sure is that Mobile is going to be a strong communication tool, and one that cant be ignored by brands if they want a succinct all encompassing marketing plan. It should be noted that pressure should be applied so that Mobile and computer based social platforms should have a joint offering.

Without Mobile companies and brands will be missing a huge market, thus rendering their marketing massively flawed, so unfortunately we have to bite the bullet and continue to make the business bank balance slimmer.

Social Media In India

So everyone knows about social media. or do they? We are trying to expand our offices in India and interviewing potential candidates has been a real eye opener.

The vast crevasse of What constitutes a good Social offering was completely lost upon the Indian public. For a country with the most Facebook users in the world, Social Media for brands seems to mean only one thing…complaining.

Now the aptitude and potential to learn and evolve in India is unquestionable, and after a little bit of probing and some ‘homework’ the definitions supplied in second interviews was a cataclysmic shift in their initial understanding. Which warrants the question; Is India ready for proper, cutting edge, probing Social Media Strategies. The answer, ABSOLUTELY. In-fact the potential is huge. As one of the emerging superpowers of Industry and Tech, India is crying out for a western outlook on Social, to revamp and re-kindle brands perception, and open a portal of conversation between brand and user.

Obviously the sensibilities of the masses in India are different to what they are in the UK and Europe but the tonality shouldn’t matter if the strategy is correct. India, and Indian brands and companies need proper social more than they even know.

Welcome!

Hi Everyone, keep your reading glasses on for more on Puma Social and the social sphere as a whole, coming soon!